Creative Director. Brand Strategist. Designer.

Throughout my 16 years of experience working with global companies, I’ve shaped how brands express themselves through color, strategy, and storytelling. I spent a decade at Reebok leading the Color & Concept team to develop seasonal color strategies, identify emerging global trends, and translate consumer insights into product stories that resonate across markets. My foundation in color strategy and consumer behavior continues to shape my approach: with equal focus on intuition, data, and emotional connection.

I’m most energized when I’m building clarity from complexity—whether that’s defining a seasonal color direction, guiding a brand’s visual evolution, or aligning cross-functional teams around a shared creative vision. I believe the strongest brands are not only visually compelling, but deeply intentional in how they make people feel. Outside of work, I find inspiration in travel, nature, and everyday moments with my family along the Southern California coast, where color, texture, and light constantly remind me why I fell in love with this work in the first place.

To learn more and get in touch, connect with me on LinkedIn.