The CADO is the world’s first avocado museum experience. The pop-up invites you into the world of the green fruit everyone loves to ‘gram and promises you’ll emerge with more than a pretty picture. Geared toward insta-loving museum-goers, The CADO x Reebok shoe features the clean graphics and upbeat palette established by The CADO. The old school vibe of the lockers, walkmen, and cassette tapes that greet you is brought to life with retro suedes and terry cloth lining. The heel reminds you, “IT’S A FRUIT”.

Reebok FW20 Color Direction

FW20 kicked off with bold proportions and confident contrasts. Re-thought sport combinations are brought to life through rich brights and reworked collegiate neutrals. Unexpected saturations and upbeat multicolor looks provide a fresh take on "back to school".

Moving into the winter and holiday months, winterized whites defy the darkness of the season. Colored reflectives and bright accents play up the contrast of light and shadow. Mixed whites are interjected with black, and enriched dark transparencies provide layered, filtered tones and shading.

The Night Rider capsule collection is a bold homage to the vibrant energy of city nights. Inspired by the electric pulse of urban life, this collection is crafted for those who embrace the journey and thrive in the shadows of the cityscape.

Each pair embodies the essence of urban stealth, featuring a striking blend of worn and sueded textures and hidden reflectivity that creates an aura of surprise and intrigue.

The Night Rider collection merges style with functionality, making it the ultimate choice for the modern urban explorer.

FACE Stockholm make-up brand has a story that closely mirrors the early days of Reebok’s involvement in the fitness movement. Much like the invention of the Reebok Freestyle - the first fitness shoe created specifically for women, FACE Stockholm began in 1982 with the sole purpose of creating products that would empower women and allow for bold self-expression.

The collaboration between Reebok Classics and FACE Stockholm centers on color and breathes new life into franchise models with femme-focused color and material applications. FACE’s motto of “Beauty, wit, and grace” shines through these striking footwear packs.

As Color Designer for this collaboration for the FW15, SS16, and FW16 seasons, I worked closely with FACE owners, Gun and Martina, to curate palettes and select specific hues that celebrate both brands’ heritage and continued dedication to HER.

A snapshot of Color Direction for Reebok’s Fall 2019 global product.

The optimism of back-to-school is championed through bold brights paired back to essential chambray tones. Denim gains momentum in a variety of washes, providing street cool basics to easily mix with lively accents.

As the Color Design Manager, I oversaw Color Direction for the brand, created new strategies for consistent color merchandising across sport and lifestyle categories, and led our team of Footwear, Apparel, and Graphics Color Designers.

Color Direction for Reebok’s Summer 2019 global product.

With a renewed focus on Reebok's DNA, the Spring/Summer 2019 palette is inspired by the bold contrast and unexpected pairings found in the Reebok Archive. Raw and experimental sample colors inform the seasons' brights.

As the Color Design Manager, I oversaw Color Direction for the brand, created new strategies for consistent color merchandising across sport categories, and led our team of Footwear, Apparel, and Graphics Color Designers.

A snapshot of Color Direction for Reebok’s Spring 2019 global product.

With a renewed focus on Reebok's DNA, the Spring/Summer 2019 palette is inspired by the bold contrast and unexpected pairings found in the Reebok Archive. Raw and experimental sample colors inform the seasons' brights.

As the Color Design Manager, I oversaw Color Direction for the brand, created new strategies for consistent color merchandising across sport categories, and led our team of Footwear, Apparel, and Graphics Color Designers.

One of the most visible platforms for Reebok color is the annual Reebok CrossFit Games.

The event attracts nearly half a million participants in the pre-qualifying Open and hosts over 600 athletes in the final week of competition. Each year is a new opportunity to oufit the Fittest on Earth with bold and empowering colors. The CrossFit community’s SoCal roots and regard for its military participants are central to the look and feel of all CrossFit product. Color palettes bring traditional military inspired tones together with sun-washed brights and brazen combinations.

Each year’s palette focuses on a key Games Color that is supported with secondary pairings, allowing individuals to express themselves and teams to create their own uniform looks.

FW18 - BRUT FORCE

APPAREL COLOR DIRECTION

This season champions “everyday wearable” colors in go-to hues with a seasonal twist. Inspired by the grit of Berlin and Brutalist architecture, the season’s colors are enhanced with textures and washes for bold tactility.

Key colors Bunker Blue and Blue Slate are reinforced with a twist on commercial reds and pinks. Fierce Gold and Rugged Rose are lively additions to the Men’s palette while tinted neutrals Almost Grey and Lavender Luck provide trend-right options in Women’s.

SS18 - The Blue Lagoon

Spring/Summer 2018 color took inspiration from Iceland. Geothermal pools, rising steam, and smoking volcanoes evoke a sense of quiet power and energy for the season’s most important color story. Key colors Turquoise and Blue Lagoon reach maximum impact when paired with smoky neutrals, earthy textures, and sharp hits of Black and White.

SS18 - Land of Fire & Ice

The Summer 2018 color story combines rich bold hues with an eruption of filtered and glowing brights. Brilliant Acid Blue acts as the key blue across Men’s and Women’s with support from Bright Lava and its filtered counterpart, Desert Glow. Navy and Ash Grey provide core options in Men’s while Smoky Volcano and Powder Grey act as trend relevant tinted neutrals for Women’s product. Sharp Black and milky translucent whites pair with key colors Turquoise and Blue Lagoon to complete the palette.

I developed the print trend direction for the Reebok Skyscape to help land this new product with accounts like Footlocker and Macy's. The trend boards were used in account meetings to sell these printed upper concepts.

Print designs by Katie Seabrook.

I created the seasonal color book as a tool for Reebok’s Global Marketing Meeting. This book helped Global Merchandisers visualize quarterly color moods, become familiar with key colors, and understand fresh ways to style with color.

In addition to leading the color direction shown within this book, I styled outfits, directed photo shoots, and designed the book layouts.

This project from 2014 is a snapshot of seasonal color and print direction, showing how a concise color palette can come to life through two seasonal deliveries, across multiple product categories, and across collections of prints.

Illustrations were created to show dosing direction and colorway offerings.